There are two major reasons why websites that were originally expected to go live within six weeks, will still be in “draft” or “pending” status four months later:
- Lack of content
- Lack of a plan
The client asks the designer, “When can we finally get this site up? We’re already six months late!”
The designer, in turn says “As soon as you get me the content, which you said would be done six months ago!”
This is about the fifth time this same exchange has taken place. Everyone just wants to get the site done and live.